I conducted user and stakeholder interviews to gain a better understanding of the business needs and constraints as well as to identify user needs and goals. I also performed a competitive analysis to identify the strengths and weaknesses of the competition. I created a Persona to represent this groups.

Defining this problem statement helped generate HMW (How Might We) questions to guide ideations workshops with stakeholders and brainstorm possible design solutions to choose and refine the most promising ones.

After a deep dive into the business needs and user groups I started creating low-fidelity wireframes on a desktop-first basis. It is also important to consider responsive design from the start plotting the responsive layout that will be used to establish a seamless experience in all deivces.

Creating a Sitemap for Data Coppel was the first step towards the design phase, based on insights gathered from research and the competitive analysis conducted. Creating a correctly structured information architecture that helps users easily find and understand where they were on the platform was crucial for Data Coppel.